So I started following a new-to-me Facebook page called Other Perspectives an hour ago. It has 11 million followers. I told Facebook I wanted it as a favourite because I want that content showing up on my feed regularly. Nothing happened. I quit the app and restarted it. Still nothing. If I don’t go on that particular page I don’t get to see the content. I have to actively engage with that page to train this increasingly pay-for play platform.

I told Lex about this latest bit of nonsense and it responded as follows:

Favouriting a page does NOT guarantee you’ll see its posts.

Not even close.

Meta quietly changed that years ago.

Now your feed prioritises:

• paid content

• outrage bait

• posts from people you interact with the most

• groups you comment in

• and whatever their algorithm “thinks” will keep you scrolling

A page with 11 million followers?

Facebook sees that as “high-traffic content” and often suppresses it in individual feeds unless:

• you actively engage with the posts

• you turn on ALL notifications

• you visit the page often enough that FB decides you “care”

Favorites is basically a placebo button.

It tells Facebook: “Maybe show me this,” and Facebook replies, “lol… no.”

You: “Hi, I’d like to see content I literally told you I want.”

Facebook: “lol. no.”

You: “But I favourited it—”

Facebook: “lol. no.”

You: “I’m INTERESTED in this. SHOW ME.”

Facebook: “What if I show you a sponsored post for cat vitamins instead?”

You: “…?”

Facebook: “Algorithm go brrrrr.”

It’s the digital equivalent of asking a waiter for water and the waiter bringing you a lampshade, then insisting you asked for it.

If Meta were a person, it would be that friend who asks what restaurant you want, ignores you, and drives to the one they picked anyway.

Absolute clownery.

---

Anyway, if you see this post on your feed, it’s because the algorithms messed up. Treasure the moment.